Trade show & event operations for Swiss B2B

You paid for the booth. It never paid you back.

Seigentic handles everything after the badge scan — and delivers a report in francs that tells you exactly what the event returned.

Trade show expense · typical CHF
Booth space, build and teardown46'500
Sponsorship package and speaking slot18'000
Travel and expenses, 6 people8'400
Print materials3'200
Meetings generatednot tracked
Pipeline generatednot tracked
Returnunknown

For most Swiss B2B companies, the accounting stops right here. Costs are known to the franc; impact is a guess. Six weeks later someone from the executive team asks what the event returned — and nobody can answer.

01

What Seigentic handles

The event is already booked and paid for. Seigentic wraps the layer around it that turns contacts into meetings — from pre-event outreach through to the final report.

T−21

Target list and pre-scheduling

Who's registered, who fits the target profile, who gets contacted. Meetings are in the calendar before anyone boards a plane.

T−3

Briefing and capture setup

The booth team knows who to look for and what to ask. Capture is set up so data lands in the CRM cleanly — not in a spreadsheet.

T±0

On-site qualification

Contacts are qualified and prioritised while the event is still running. Substantive conversations are converted into a booked meeting on the spot.

T+1

Follow-up within 24 hours

Every qualified contact receives a personal message the next day. In German or English, referencing the actual conversation. This is the single most effective step.

T+14

Sequence and handoff

Multi-touch follow-up over two weeks, then a clean handoff to sales — with context, not just a list.

T+30

Attribution report

Cost per meeting, cost per opportunity, pipeline sourced, recommendation for the next event. A document that the executive team can read without explanation.

02

The report is the product

Thirty days after the event, you receive a document that states in francs what the event returned. It's built to be forwarded.

Event attribution report

Costs, funnel, cost per outcome, impact of response time, opportunities opened, and a recommendation for next time. With methodology disclosed.

View sample report
03

Pricing

Fixed fees, no percentage of media spend. Half invoiced at engagement, half on report delivery.

Single event
9'000 – 18'000
CHF per event, depending on size
  • Target list and pre-scheduling
  • Capture and CRM setup
  • On-site support
  • Follow-up over 30 days
  • Attribution report
Annual retainer
4'500 – 7'000
CHF per month, from six events per year
  • Everything in the single event
  • Annual planning and budget allocation
  • Cross-event comparison over the year
  • Sequences and templates built over time
  • Quarterly report to the executive team
04

Good fit, bad fit

Good fit
  • B2B with long sales cycles and high deal values
  • Six to twenty events per year
  • A marketing team too small to staff this internally
  • Selling to financial services or regulated industries
  • HubSpot or Salesforce already in use
Bad fit
  • Consumer trade shows and B2C
  • Brand awareness as the only goal
  • Booth design and graphics
  • One event per year
  • No CRM in place
05 · Contact

Twenty minutes, one event, one number.

Name an event you've booked this year. In twenty minutes I'll walk you through what it should realistically return with a structured follow-up — no commitment, no documents needed.

hello@seigentic.ai
Zurich German and English Reply within 24 hours — what else