Marketing and automation, run end to end.
We connect and automate your digital customer touchpoints, run the pipeline work around your events, and hand you a report in francs. You work directly with the person doing the work.
Three ways we work
One practice, one point of contact. Most clients use all three; you can start with one.
Lifecycle automation
Always-on email and CRM flows across the customer journey: onboarding, nurture, re-engagement. Built once, measured continuously.
Event pipeline
The end-to-end engagement around a trade show or event, from pre-scheduling to the 24-hour follow-up. Detailed below.
Attribution, in francs
A report that ties every touchpoint back to pipeline and states, in francs, what it returned.
Events, step by step
Six moves across roughly seven weeks. The work that decides whether a stand becomes pipeline happens before and after the show, not on the floor.
Target list and pre-scheduling
Who is registered, who fits the profile, who gets contacted. Meetings are in the calendar before anyone boards a plane.
Briefing and capture setup
The stand team knows who to look for and what to ask. Capture is wired so data lands in the CRM cleanly, not in a spreadsheet.
On-site qualification
Contacts are qualified and prioritised while the event is still running. Substantive conversations become a booked meeting on the spot.
Follow-up within 24 hours
Every qualified contact gets a personal message the next day, in German or English, referencing the actual conversation. The single most effective step.
Sequence and handoff
Multi-touch follow-up over two weeks, then a clean handoff to sales with context, not just a list.
Attribution report
Cost per meeting, cost per opportunity, pipeline sourced, and a recommendation for the next event. A document the executive team can read without explanation.
A number, not a vibe.
Thirty days after the event you receive one document that states, in francs, what the event returned. It is built to be forwarded to the people who approved the budget.
- 01
Cost per meeting and per opportunity
Total event cost divided by real outcomes, not badge scans.
- 02
Pipeline sourced
Opportunities opened, with amounts, traced back to the event.
- 03
Impact of response time
What the 24-hour follow-up moved, measured against the rest.
- 04
Recommendation for next time
Repeat, resize, or drop. With the methodology disclosed.
Pricing
Fixed fees, no percentage of media spend. Half invoiced at engagement, half on report delivery.
- Target list and pre-scheduling
- Capture and CRM setup
- On-site support
- Follow-up over 30 days
- Attribution report
- Everything in the single event
- Annual planning and budget allocation
- Cross-event comparison over the year
- Sequences and templates built over time
- Quarterly report to the executive team
Good fit, bad fit
A good fit
B2B with long sales cycles and high deal values
Six to twenty events per year
A marketing team too small to staff this internally
Selling to financial services or regulated industries
HubSpot or Salesforce already in use
Not a fit
Consumer trade shows and B2C
Brand awareness as the only goal
Booth design and graphics
One event per year
No CRM in place